If OpenAI hosted a flagship event for creators and innovators, what would it look like?

Written By Natalie Garnett

I imagined OpenHouse, inspired by the slide projector. Humans are the source image, AI is the beam that amplifies their ideas.

The identity system builds from this idea:

  • A visual language pulled from a slide projector and its beam.

  • A naming system built on Open____ (OpenMic, OpenBook, OpenTable…) that creates cohesion across tracks.

  • OpenAI’s signature gradients, grounded in black to create a cinematic, immersive feel.

  • Wayfinding arrows pulled directly from OpenAI's UI, tying the brand’s digital experience into the physical one.

You can watch my quick walkthrough on Loom here.

Natalie Garnett
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