I branded OpenAI Academy for fun.

Written By Natalie Garnett

It builds on OpenAI’s established brand while opening the door towards a more human-first expression. Here’s a breakdown:

  • Images: OpenAI's dreamy gradients are brought into slight focus, revealing macro glimpses of our natural surroundings

  • Human-first photography: showing people thriving in their professions and hobbies

  • Color palette: adds a forest green and a vibrant burgundy for depth, warmth, and accessibility

  • Typography: zooms into the existing typeface to create a graphic system that is welcoming, informative, and occasionally playful

  • Markups: arrows guide users to lessons and explain product details, with color and movement adding energy

The outcome is a visual identity that is trustworthy yet approachable, intelligent yet deeply human.

I’d love to hear your thoughts. Message me in LinkedIn!

Natalie Garnett
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