I developed new creative testing strategies for Ramp’s paid ads.

Written By Natalie Garnett

I’ve been following Ramp for a while, apparently they’re crushing it with their performance marketing. Out of curiosity (and for fun), I imagined a few new directions they could test in their paid ads.

Here are a few ideas I explored:

  • Lifestyle imagery featuring the Ramp card in real-world, aspirational settings

  • Value proposition tests that highlight different core benefits

  • Dynamic text animations to add motion and contrast

  • Customer testimonial videos for a more human, relatable feel

Watch my walkthrough on Loom here.

Are you interested in developing strategic creative testing strategies? DM me on LinkedIn!

Natalie Garnett
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